Monday, October 6, 2014

What kind of blogger are you?

A NEW BLOG IS CREATED SOMEWHERE IN THE WORLD EVERY HALF SECOND. (Yes, really.) Which if you do the math (which we didn't) that totals out to a lot. What does that mean for the rest of us? Well, if you're the type of blogger that cares about getting noticed and maybe making money, then that means more and more bloggers are entering the blogosphere which means you just need to work that much harder at defining what kind of blogger you are and working towards your goals.
This then brings up the simpler foundational question: what kind of blogger are you? Because once you have that figured out, you're that much closer to expanding your audience and reaching your blogging goals.

THE DEAR DIARY BLOGGER; In the days of Xanga & LiveJournal, you were on top of the world.  You blog for fun, maybe to develop your skills as a writer or a photographer. You may blog irregularly, just when the fancy strikes, or you may blog daily. But you're typically not concerned about SEO or going pro. At the end of the day, you're having fun.

THE BUSINESS OWNER; Maybe you own a store or maybe you freelance design or some other client service. You may have quite a few different topics on your blog, however, all of those topics relate directly to your business. Your blog isn't your business, but a tool to market your business. You may or may not have a shirt that says "everyday I'm hustling".

THE PROFESSIONAL BLOGGER; Similar to the Business Owner, however your blog is your business. You've found your niche and now you're monetizing your blog via ads, online classes, e-books, digital downloads / products, etc. Your blog isn't just your hobby anymore, you've gone pro.

THE FREELANCE BLOGGER; You may or may not own your own blog, but you regularly write for one or two (or more!) blogs / sites. You have a specific set of specialized topics that you write on and you've def become a Niche Expert.

THE NICHE EXPERT; You have a specific audience looking for a specific topic and you're the best there is at fulfilling that market. Instead of just a style blogger, you focus on street style in Nashville. And everyone who has a question on Nashville's street style goes to you before anyone else. That's some serious power.

THE LIFESTYLE BLOGGER, MAGAZINE STYLE; You, like the Niche Expert, have a specific audience (maybe a bit broader) and are focused on providing a very rounded experience or look into how to live that life. Your blog runs like a magazine in that you have series / features and your personal life isn't displayed on the blog. You may focus on running a blog that is geared towards 20-somethings who are trying to build a career, have fun and live fabulous but inexpensive lives. Your features may include DIY, living on a budget, work fashion and career advice, etc. You're building an online magazine that becomes the daily read of everyone in your market.

THE LIFESTYLE BLOGGER, PERSONAL STYLE; You may have series / features similar to the Magazine Style, but your blog is typically focused more around you as a blogger. Your features might include What I Wore Wednesdays, Things I love Thursdays, etc. People look to you for daily inspiration on what you're eating, wearing, and doing.

You might be saying "well, I fall into a couple of those categories..." or maybe you don't quite fit into any of them. Both are totally ok! That's what sets us apart from all of the other millions of bloggers. Taking these guidelines, fitting them into your own style, your own niche, with your own bedazzle. So what kind of blogger are you, darling?


  1. I would argue the "business owner" and "professional blogger" and both the same thing; VERY few bloggers have a business that is JUST their blog. We're talking a TINY percentage. Most full time bloggers have a business selling ecourses on something they specialise in.. and it's rarely just about blogging.

    1. I would totally agree with you that all professional bloggers are business owners. However, I don't think all business owners are professional bloggers. Professional bloggers' business is their blog (and the subsequent things they create that way.) My mother for instance, however, is a business owner and uses her blog as a marketing tool for that business. She's not a professional blogger though. Those cases are why I split them into two different categories.
      That make a bit more sense? Thank you, darling!

    2. I agree, Professional bloggers may have diversified, running social media courses and selling ebooks but it all falls under the brand of their blog and their income also comes from that blog brand.

      In comparison, I fall under "business owner". My husband and I run a transport company and our blog keeps people up to date with various news etc but essentially exists to get our name out there and funnel people back to our our business, which is hiring transport. Other businesses may be photographers, sell handmade headbands etc but their tutorials, updates and pretty pics on their blog aren't there to make money directly- they're there to funnel people back to the etsy shop/photography package etc

  2. I would say I started off as a lifestyle blogger but am going into the 'book blogger' niche a lot more recently. Whilst my stats are slipping, I'm enjoying it a lot more so I must be doing something right!
    Water Painted Dreams xo

  3. I think the majority of blogs were started for reasons other than to make money. Then, when people realized that you COULD make a living from blogging, you saw the "professional" bloggers start popping up. For a while, I think there were a lot of those, now, I don't think that there are quite so many professional bloggers. To the point above though, from what I have seen, the people who make their blog their business, have then made off shoot businesses, but they were based from the blogl. For instance, a beautiful mess, definitely a blog for the sake of being a professional blog, but by the popularity of her blog, she has been able to start many other things and businesses, and both grew because of the base of her online presence. Many of the party and decorating bloggers are the same way, they started out as professional bloggers, and then started businesses from that. (party supply shops, home decor shops, professional photographers, and the like)
    I've been blogging a long time, really since it was in it's heyday, but I would definitely consider myself a niche blogger, with business thrown in, and even a bit "dear diary" as I do talk about myself and family from time to time. :)
    Great article, by the way.

  4. I think I mostly fall under the "lifestyle blogger, personal style" category. :) This was such a cool post, I'm adding it to my bloglovin favorites!

  5. I'm definitely just a business blogger. Everything I post is related to my stationery company. I like it that way, as I always have a very specific focus when I sit down to write!


Hello there! And thank you for commenting. I read every comment, and they mean the world to me! But if you have a question, please leave an email for me to reach you at, if possible. Or you may find it a bit quicker to reach me directly by email ( or by twitter (@ziedarling).
Have a darling day!